Automation of Business Processes in Companies: Benefits of Using CRM-ERP Systems

The modern world demands modern solutions. Fast, dynamic, responsive, and qualitative – a new philosophy of business that aims to be effective in its niche. Therefore, effective management of routine processes becomes increasingly important to ensure the successful operation of any company. Automating business processes through the integration of CRM and ERP systems can significantly increase productivity, reduce costs, and improve overall business efficiency.

​  Online sales, service industries, manufacturing – the LBS Cloud system, which combines CRM and ERP functionalities, offers unique opportunities for companies, allowing them not only to optimize their workflow but also to significantly improve interactions with customers. In this article, we will explore the key advantages of using the LBS Cloud system, which has already proven its effectiveness in practical applications across businesses of various scales and specializations. ​

Who Needs the System?

When it comes to automation and optimization services for business processes, an ERP CRM system is indispensable for a wide range of activities and is ideally suited for:

·       Medium and large trading companies requiring comprehensive management of inventory, sales, customer relations, and supply chains.

·       Manufacturing enterprises needing resource planning and efficient production management closely linked to sales and customer service.

·       B2B sector companies requiring accurate inventory accounting, order management, and optimization of interactions with customers and suppliers.

·       eCommerce startups seeking scalable and efficient solutions for rapid growth and expansion of their customer base.

Challenges Faced by eCommerce Businesses

Managing an eCommerce business, such as online stores, requires coordination between various processes, which are crucial to its success. However, like any other industry, online retailing faces certain challenges that can complicate daily operations and reduce operational efficiency.

Many of these problems are associated with handling a large number of routine tasks, including order processing, filling out postal service forms, checking shipment statuses, and complex inventory management, where manual updating of stocks on different marketplaces is required, along with the need for integration of numerous third-party services.

An internet store that cares about its reputation and process automation are synonymous because through this, it can significantly simplify and optimize the execution of these routine tasks, increase business efficiency, focus on strategic development, and improve customer interactions. This approach helps maintain a high level of service and strengthens the company's reputation.

Challenges Faced by Enterprises

Companies that overlook the importance of business automation often fall into the same "traps." The lack of an integrated approach to customer relationship management can lead to a lack of communication and coordination, loss of vital customer information, their needs, and requests, as well as complicating data analysis processes and making informed decisions. As a result, the company cannot quickly react and adapt to market changes, increasing the risk of losing customers due to poor service.

How CRM ERP System Works

The CRM-ERP system is an integrated solution that combines the functionality of customer relationship management (CRM) and enterprise resource planning (ERP) systems. By using this system in their operations, companies can immediately assess the benefits of business process automation, ensure and improve interactions both within the team and with customers, increase the accuracy and availability of business data, and simplify decision-making at all management levels.

Advantages of LBS Cloud Platform

The LBS Cloud platform offers advantages that make it a beneficial choice for automating business processes in enterprises, namely – price and integrations! It is particularly important to note that LBS is oriented towards Ukrainian businesses and includes necessary integrations that can be supplemented. The price starts from €12 per month with the ability to add any integrated modules without additional costs. ​​

The list of integrated services includes:

Trading platforms:

-     Cartum (Хорошоп),

-        Prom,

-        Shopify,

-        OLX,

- and others.

Logistics services:

-        Nova Poshta,

-        Ukrposhta,

-        Meest Shipping. 

LBS Cloud is the ideal solution for businesses seeking reliable, efficient, and scalable solutions for their operations.