Marketing Activity Audit: How the LBS Cloud CRM System Combined with Myka Agency Can Help Avoid Unnecessary Marketing Expenses

The effectiveness of marketing campaigns is a key factor in a business's success. However, in practice, many companies allocate substantial budgets to marketing activities without a clear understanding of their outcomes. A lack of control and analytics often leads to inefficient resource use and missed opportunities to increase profitability.

Спільне рішення від ​ ​ The joint solution from LBS Cloud and Myka Agency offers an innovative approach to solving these challenges. By integrating the CRM system with Myka Agency's expertise in marketing strategy analysis, businesses can gain deep insights into the performance of their marketing efforts, avoid unnecessary expenses, and channel resources into the most effective channels. In this article, we’ll explore how combining a CRM system with professional support can help optimize your budget, analyze your marketing activities, eliminate weaknesses, and create effective strategies to achieve your desired results.

What is a marketing activity audit?

A marketing audit is an in-depth analysis of all a company’s marketing activities aimed at evaluating their effectiveness and optimizing expenses. The audit's objectives include:

1. Identifying weaknesses in the strategy

2. Developing recommendations to improve the performance of advertising channels

3. Optimizing the budget and increasing the return on marketing investments

Common marketing mistakes identified during an audit:

• -   Insufficient audience segmentation, leading to ads targeting the wrong people

• -   Overuse of unprofitable channels

• -   Lack of integration between marketing tools

• -   Inefficient ad campaigns due to duplicate content or incorrect settings

A marketing activity audit using CRM allows companies to evaluate the effectiveness of each channel, collect actionable data, and adjust strategies. This helps avoid unnecessary expenses and focus on effective approaches, enhancing the return on marketing investments.

How Myka Agency and LBS Cloud Help Optimize Marketing Expenses

The LBS Cloud CRM system provides users with tools to collect, analyze, and manage marketing data, while Myka Agency leverages these insights to create effective strategies. 
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Key advantages of collaboration:

1. Audience segmentation: Enables grouping clients by interests, demographics, or behavior.

2. Performance analytics: CRM tools evaluate the most effective channels, while Myka Agency provides recommendations for optimization.

3. Customer journey tracking: The CRM helps map customer interactions, and the agency uses this data to enhance engagement.

4. Budget optimization: Through detailed expense analysis, businesses allocate funds to the most productive channels.

LBS Cloud integrates with websites, messengers, and chatbots, consolidating data in one place to quickly identify the best-performing channels. Myka Agency, in turn, analyzes this data to create detailed customer profiles, determine needs and priorities, evaluate marketing campaigns, and develop recommendations to enhance strategies, address weaknesses, and allocate resources effectively.

Case Study: Myka Agency and "Wise Group"

Objectives:

The "Wise Group" company approached Myka Agency to build a strong brand in the intellectual property sector, stand out among competitors, and increase client trust. The primary goals included:

• -   Increasing leads organically and via advertising

• -   Reducing response time to inquiries

• -   Strengthening market positioning

Steps Taken:

1. Website audit and improvement: Fixing technical issues, adding marketing tools, and new services

2. Ad optimization: Relaunching Google Ads campaigns, refining keywords, and testing strategies

3. Social media: Crafting a new content plan and launching impactful ads and creatives

4. Chatbots: Automating sales through Viber and Telegram bots

5. SEO and email marketing: Boosting Google visibility and attracting clients via newsletters

6. Video content: Producing YouTube scripts and webinars to enhance brand awareness

7. CRM configuration: Automating tasks and processes, including document creation

Results:

• -   Top rankings in Google (ads and organic)

• -   20% annual growth in leads and a 30% drop in irrelevant inquiries

• -   More efficient management processes, reducing response times without expanding staff

• -   Increased sales and brand recognition, with growth in repeat customers and social media leads

Thanks to Myka Agency's comprehensive approach, "Wise Group" significantly improved business metrics and secured a strong market position.

Special Offer for New Clients

For LBS Cloud clients, Myka Agency offers:

1.   A free marketing activity audit

or

2.   A 10% discount on agency services

To take advantage of this offer, register via the link or contact our partners.

Conclusion: Investing in Efficiency

Effective marketing today is not about big budgets but about smart expense management and channel optimization. Combining LBS Cloud's CRM technology with Myka Agency's analytical expertise offers businesses a unique opportunity to optimize costs, increase ROI, and strengthen competitive positions.